Conference and Event Management

Con­fer­ence and Event Management

Although it does take plenty of cre­ativ­ity to design an event that is mem­o­rable and mean­ing­ful, it also takes care­ful atten­tion to detail, adapt­abil­ity, effec­tive del­e­gat­ing, and a lot of work. This two-​day course will walk you through the process of event man­age­ment, from the begin­ning stages of plan­ning, to the final touches (like dec­o­ra­tions, food, and music). While this course is specif­i­cally for cor­po­rate event plan­ning, the ele­ments here can also be applied to more per­sonal event plan­ning. Essen­tially, we’re cre­at­ing an effec­tive and well planned design that is ready for imple­men­ta­tion and can be used over and over again.


What Will Stu­dents Learn?

  • Plan a com­plete cor­po­rate event, includ­ing an agenda, bud­get, goals, venue, audi­ence, food, and what­ever else your client needs
  • Keep your event on budget
  • Design an adver­tis­ing and mar­ket­ing plan that includes a com­pre­hen­sive use of media, take-​aways, and/​or swag bags
  • Deter­mine whether part­ners, spon­sors, and vol­un­teers can help to make your event unforgettable
  • Cre­ate an atmos­phere of ser­vice that del­e­gates will remember
  • Select speak­ers and a mas­ter of cer­e­monies to add impact to your event
  • Cre­ate a diver­sity plan
  • Eval­u­ate the process once it’s all wrapped up

What Top­ics are Covered?

  • Event plan­ning essentials
  • Bud­get­ing basics and man­ag­ing contracts
  • Using the com­mit­tee approach
  • Con­nect­ing with part­ners and sponsors
  • Adver­tis­ing and marketing
  • Select­ing the venue
  • Feed­ing the masses and busi­ness etiquette
  • Cel­e­brat­ing diversity
  • Select­ing speak­ers and a mas­ter of ceremonies
  • Adding the fin­ish­ing touches
  • Event day roles
  • Clos­ing the event and gath­er­ing feedback

Course Overview

You will spend the first part of the day get­ting to know par­tic­i­pants and dis­cussing what will take place dur­ing the work­shop. Stu­dents will also have an oppor­tu­nity to iden­tify their per­sonal learn­ing objectives.

Event Plan­ning Essen­tials
To start, we will explore key event ele­ments and plan­ning doc­u­ments, includ­ing brief­ing notes and event plan­ning worksheets.

Bud­get­ing Basics
Bud­gets are a crit­i­cal piece of event plan­ning. This ses­sion will explore the impor­tant parts of any bud­get and give par­tic­i­pants some hands-​on prac­tice with budgeting.

Using the Com­mit­tee Approach
You can’t do every­thing your­self! This ses­sion will look at build­ing a com­mit­tee and recruit­ing vol­un­teers to help make any event a suc­cess. We’ll also give par­tic­i­pants tips on del­e­ga­tion.
Con­nect­ing with Part­ners and Spon­sors
This ses­sion will explore some addi­tional places that par­tic­i­pants can gather sup­port for their events.

Adver­tis­ing and Mar­ket­ing
Next, par­tic­i­pants will learn about the impor­tance of con­tact­ing del­e­gates and how they can make every touch count. Take-​aways and swag bags will also be covered.

Select­ing the Venue
Meet­ing venues are very impor­tant to the suc­cess of your event. This ses­sion will explore what to con­sider and how to choose a great venue.

Feed­ing the Masses
Peo­ple love food! This ses­sion will give par­tic­i­pants some tips on choos­ing the right menu for their event while stay­ing in their budget.

Busi­ness Eti­quette Basics
Eti­quette ter­ri­fies many peo­ple, but it’s not as scary as it seems! In this ses­sion, par­tic­i­pants will receive some tips to make eti­quette eas­ier for them and peo­ple attend­ing their events.

Cel­e­brat­ing Diver­sity
When you are respon­si­ble for event plan­ning, you must be inclu­sive to ensure that that every­one who attends will feel equally wel­come. In this ses­sion, par­tic­i­pants will explore some ways to build a diverse, inclu­sive event.

Cre­at­ing an Atmos­phere of Ser­vice
In this ses­sion, par­tic­i­pants will brain­storm some ways to demon­strate good cus­tomer service.

Select­ing Speak­ers and a Mas­ter of Cer­e­monies
Select­ing the peo­ple who will be the pub­lic face of your event requires some care­ful plan­ning. This ses­sion will give par­tic­i­pants some tips on pick­ing the right people.

Man­ag­ing Con­tracts
Work­ing with con­tracts is an essen­tial part of event plan­ning. This ses­sion will talk about why con­tracts are impor­tant and what they need to include.

Gath­er­ing Feed­back
In this ses­sion, par­tic­i­pants will learn about sev­eral for­mats that event plan­ners use to eval­u­ate their cor­po­rate events.

Adding the Fin­ish­ing Touches
Next, we’ll talk about how to engage the audi­ence and cre­ate an unfor­get­table event.

Event Day Roles
You’ve done all the plan­ning, everyone’s ready, and the del­e­gates are about to arrive. What to do? This ses­sion will answer the big question!

Clos­ing the Event
When every­thing is all over, it’s time to eval­u­ate your per­for­mance. This ses­sion will give par­tic­i­pants a check­list of things to include in a con­fer­ence report. We’ll also talk about other wrap-​up activ­i­ties, like thank-​yous and the final event meeting.

Prac­tic­ing Plan­ning
In the final ses­sion of this work­shop, par­tic­i­pants will cre­ate an event plan in teams and present it to the group.

Work­shop Wrap-​Up
At the end of the work­shop, stu­dents will have an oppor­tu­nity to ask ques­tions and com­plete an action plan.


Short Descrip­tion

Although it does take plenty of cre­ativ­ity to design an event that is mem­o­rable and mean­ing­ful, it also takes care­ful atten­tion to detail, adapt­abil­ity, effec­tive del­e­gat­ing, and a lot of work.

Course Info

Two Days — 16 hr :

Con­tact Us

ITBC­group.…

25 Amhurst Road…

Lon­don , UK , E5 8HH

Cell: +07495497301

Maadi , Cairo, Egypt

Cell: 01001531899 | 01017080808

www​.itbcg​.net | info@​tbcg.​net

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