Business Writing That Works

Busi­ness Writ­ing That Works

We all know what good writ­ing is. It’s the novel we can’t put down, the poem we never for­got, and the speech that changes the way we look at the world. Good writ­ing is the memo that gets action and the let­ter that says what a phone call can’t.

In busi­ness writ­ing, the lan­guage is con­crete, the point of view is clear, and the points are well expressed. Good writ­ing is hard work, and even the best writ­ers get dis­cour­aged. How­ever, with prac­tice you can feel more con­fi­dent about your own writ­ing. This two-​day work­shop will give you the tools to become a bet­ter writer.


What Will Stu­dents Learn?

  • The value of good writ­ten communication.
  • How to write and proof­read your work so it is clear, con­cise, com­plete, and correct.
  • How to apply these skills in real world situations.
  • The proper for­mat for memos, let­ters, and e-​mails.

What Top­ics are Covered?

  • The four C’s: clear, con­cise, com­plete, and correct
  • Word agree­ment
  • Active and pas­sive voice
  • Sen­tences and sen­tence types
  • Read­abil­ity index
  • Man­ners and courtesy
  • Prac­ti­cal and inclu­sive language
  • Sen­tence con­struc­tion and punctuation
  • Writ­ing busi­ness let­ters, memos, and e-​mails
  • Spelling and proofreading
  • Review­ing your writing

Course Overview
You will spend the first part of the day get­ting to know par­tic­i­pants and dis­cussing what will take place dur­ing the work­shop. Stu­dents will also have an oppor­tu­nity to iden­tify their per­sonal learn­ing objectives.

Why Write?
Many peo­ple feel that writ­ing is a bur­den or some­thing they should be able to del­e­gate. This ses­sion will help par­tic­i­pants iden­tify the value of writing.

The Four C’s
Dur­ing the morn­ing of Day One, you will dis­cuss four of the C’s of writ­ing with par­tic­i­pants: clear, con­cise, com­plete, and cor­rect. Par­tic­i­pants will prac­tice each C through writ­ing exercises.

Word Agree­ment
Dur­ing this ses­sion, par­tic­i­pants will explore word agree­ment through a brief lec­ture and a writ­ing exercise.

Active and Pas­sive Voice
Most peo­ple pre­fer to read writ­ing that is in the active voice. We will dis­cuss and prac­tice both voices dur­ing this session.

Sen­tences and Sen­tence Types
This ses­sion will dis­cuss the struc­ture of sen­tences and para­graphs. Then, par­tic­i­pants will apply this knowl­edge to a writ­ing exercise.

Read­abil­ity Index
The Gun­ning Fog Index, also called the read­abil­ity index, deter­mines the dif­fi­culty level of a writ­ten piece. Par­tic­i­pants will apply the index to a sam­ple and to their own work.

Man­ners and Cour­tesy
Cour­tesy is an impor­tant prin­ci­ple of good busi­ness writ­ing. Dur­ing this ses­sion, par­tic­i­pants will exam­ine and rank sev­eral busi­ness let­ters, help­ing them explore their own style and preference.

Prac­ti­cal Lan­guage
It is impor­tant to use words that best reflect what you are try­ing to say. In this ses­sion, we will exam­ine some com­mon dilem­mas (such as fewer vs. less) and sug­gested solutions.

Inclu­sive Lan­guage
Another key part of writ­ing is polit­i­cal cor­rect­ness. Par­tic­i­pants will have an oppor­tu­nity to re-​write some exclu­sive terms to make them inclusive.

Sen­tence Con­struc­tion
The two basic rules for con­struct­ing sen­tences are: use con­struc­tion that makes mean­ing clear and keep con­struc­tion par­al­lel. Par­tic­i­pants will re-​write sen­tences that don’t fol­low these rules.

Punc­tu­a­tion
Dur­ing this ses­sion, par­tic­i­pants will work in teams to develop a series of test ques­tions for other teams. We have included some key points that you can use to debrief the test.

Writ­ing Busi­ness Let­ters
This ses­sion begins with three lec­tures on the steps for writ­ing a busi­ness let­ter, types of let­ters, and the parts of a busi­ness let­ter. Par­tic­i­pants will then exam­ine sam­ples of busi­ness let­ters to deter­mine the type and the parts of each letter.

Writ­ing Effec­tive E-​mails
Vir­tu­ally every­one today uses e-​mail to com­mu­ni­cate at work and at home. This ses­sion will give par­tic­i­pants some tips on writ­ing effec­tive e-​mails and man­ag­ing mail.

Spelling and Proof­read­ing
Proof­read­ing care­lessly can spoil a writer’s best efforts. This ses­sion will help par­tic­i­pants iden­tify com­mon spelling errors and prac­tice their proof­read­ing skills.

Writ­ing Memos
Memos are another chal­lenge that many writ­ers face. We will exam­ine memos through a brief lec­ture and a fun exercise.

Review­ing Your Writ­ing
In this ses­sion, par­tic­i­pants will cus­tomize a check­list to help them ensure that each doc­u­ment is the best that they can do.

Writ­ing Chal­lenges
To wrap up the work­shop, par­tic­i­pants will work in small groups to iden­tify some pos­si­ble solu­tions to the ten most com­mon writ­ing challenges.

Work­shop Wrap-​Up
At the end of the work­shop, stu­dents will have an oppor­tu­nity to ask ques­tions and fill out an action plan.


Short Descrip­tion

We all know what good writ­ing is. It’s the novel we can’t put down, the poem we never for­got, and the speech that changes the way we look at the world. Good writ­ing is the memo that gets action and the let­ter that says what a phone call can’t.

Course Info

Two Days — 16 hr :

Con­tact Us

ITBC­group.…

25 Amhurst Road…

Lon­don , UK , E5 8HH

Cell: +07495497301

Maadi , Cairo, Egypt

Cell: 01001531899 | 01017080808

www​.itbcg​.net | info@​tbcg.​net

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